7 Best Marketing Automation Tools to Automate your Workflow

By Categories: Marketing tools7 min read

About the author: Tiffany Porter has been working as a Chief Writer at Online Writers Rating reviewing variety of writing services websites. She is a professional writing expert on such topics as digital marketing, blogging, design. She also likes traveling and speaks German and French.

No matter what a business’s niche is, its success largely depends on the ability to turn leads into customers. This is one of the main goals of marketing and the main reason why marketers are constantly overwhelmed with work. Marketers need to focus on numerous strategic tasks while also dealing with a lot of repetitive work.

Dealing with too many tasks at once is not only exhausting but also counter-productive. Marketers have to work with lots of data, and performing all the data-related tasks manually is not the most efficient approach. Fortunately, the rapid development of technology enables marketers to use various automation tools that can streamline the workflow and save them a lot of time.

Not only is automation convenient, but it can also help marketers personalize their communication with leads and customers. Well-targeted personalized messages can help you attract new customers and turn the existing ones into loyal customers. According to research, 52% of consumers note that they might switch brands if their communication isn’t personalized. This is one of the reasons why automation becomes more and more common among brands. 67% of marketing leaders use marketing automation platforms, and if you don’t do it yet, now’s the time to start using it.

Now let’s take a look at the top seven automation tools that will help you automate your workflow and improve the overall efficiency of your marketing efforts.

1. HubSpot

HubSpot is one of the most well-known automation solutions in the market. It has more than 86,000 customers from over 120 countries. HubSpot features numerous tools that will help you simplify and automate numerous tasks associated with content creation, landing pages, email marketing, SEO, lead management, social media, etc.

This is an all-in-one solution that includes both free services and paid add-ons. The platform is easy to use so it will be appreciated even by beginners who have never worked with automation tools before. There is an intuitive visual editor that enables you to design workflows and see your results in real-time.

You can use HubSpot to quickly create email drip campaigns based on custom conditions, triggers, and actions. You can also create workflows to score leads and to get notifications about your contacts’ actions from a CRM of your choice. HubSpot easily integrates with over 200 third-party solutions. Some HubSpot tools are available for free, but if you want to use it for marketing automation, you will have to opt for the Professional Plan, which costs from $800 per month.

2. Zapier

This is another great marketing automation platform that can help you create workflows and connect different applications into one coherent marketing system. In fact, this solution enables you to connect thousands of apps to create any type of workflow that you need.

Amazing integration opportunities are the main selling point of Zapier, and they also enable customers to avoid any migration issues. Zapier integrates with 2,000 web applications, and you can create new workflows in just a few clicks. No matter what your goals are, the chances are that you will easily design the right workflow with Zapier.

This solution also includes security monitoring, two-factor authentication, and it’s CCPA, GDPR, HIPPA-compliant. If you only need to automate a few tasks, you can use Zapier for free. It enables you to automate up to 100 tasks free of charge. If you decide to use additional tools or increase your limit, you can upgrade your plan. The cost of paid plans starts at $19.99 per month.

Recently, Bookly released an integration with Zapier which allows you to create custom Zaps to connect your online booking system with hundreds of other tools and apps used by your business.

3. ActiveCampaign

ActiveCampaign is a CRM program that features many tools for marketing automation and email marketing. This solution is used by more than 100,000 customers from all over the world. Moreover, ActiveCampaign was one of the first apps that featured a visual workflow builder.

You can choose from among 280 workflow templates to accomplish specific goals. For instance, these templates can be used for such tasks as tagging contacts, setting abandoned cart reminders, gathering feedback, sending welcome emails, etc. One of the main advantages of ActiveCampaign is that this solution uses AI to create custom user experiences. The cost of ActiveCampaign starts at $9 per month for the Lite plan.

4. Omnisend

Omnisend is a powerful omnichannel marketing automation platform with more than 50,000 users from all over the world. This platform was designed specifically for eCommerce businesses to help them automate tasks across different marketing channels so that businesses can boost their sales.

Omnisend features an intuitive, easy to use visual workflow builder with various templates that will be appreciated by eCommerce businesses of any kind. It can help you collect information about your customers from online forms and emails. You can use Omnisend to create personalized marketing campaigns. For instance, you can target first-time customers or users who have abandoned their carts. Omnisend has a free plan that doesn’t feature email automation, and the Standard plan will cost you $16 per month.

5. Marketo

This is a marketing and sales platform that has been around for 14 years. This is a perfect choice if you want to improve engagement because Marketo is optimized for using it with Adobe Experience Cloud and Salesforce. Marketo offers many useful features, such as automated emails, customizable templates, web analytics, lead nurturing, and SMM tools.

You can choose from among numerous automation triggers and use tools for lead and account scoring. Besides, this solution easily integrates with various CRM platforms so that you can keep your potential customers engaged and help your sales team improve their practices. There are four pricing plans available, and you need to request a quote that corresponds to your needs.

6. Sendinblue

This is a cloud-based platform that features numerous tools for email marketing, landing pages, automation, and CRM. This solution is easy to use and it will be appreciated by both beginners and experienced marketers. Sendinblue is used by more than 180,000 customers from 160 countries.

You can use this platform for segmentation and lead scoring, while also getting detailed reports. Even if you opt for a free plan, you will get a lot of useful automation features and timely phone support. You can use templates for basic workflows, and you can create advanced workflows based on the necessary conditions and actions, or based on the results of lead scoring. The free plan limits you to 300 emails per day, and if you want to send more emails, you can opt for the Lite plan, which costs $25 per month.

7. GetResponse

This is an all-in-one marketing automation solution with over 350,000 customers from 183 countries. It’s a good solution for small businesses because this platform is affordable, and it also offers the necessary tools for businesses that want to experiment with automation.

GetResponse features very effective automation and email marketing tools. For instance, you can use it to create automated email triggers and autoresponders. This solution also features advanced analytics tools. Thanks to partnerships with popular spam-filtering software like SpamAssassin and SpamHaus, GetResponse emails also demonstrate a 99% deliverability rate.

Wrapping Up

Modern marketers are constantly overwhelmed because they have to deal with many time-consuming tasks. Quite often, such tasks involve tons of data, and some of them are impossible to complete manually. Fortunately, there are many reliable solutions that can help you automate your workflow and improve the effectiveness of your marketing efforts drastically. We hope that our list of the top seven marketing automation tools will help you choose a solution that perfectly matches your needs and goals.